See exactly how long a lead sits at MQL before becoming SQL

MQL-to-SQL conversion rate alone doesn't tell you if leads move fast or rot in the queue. This tracks the real qualification funnel with velocity at every stage, so a slow SQL handoff shows up even if the eventual conversion rate looks fine.

AnalyticsData AnalystB2BQuick setup1 step1 output

Report

Report produced by this recipe.

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What it does

Builds a lead-to-MQL-to-SQL qualification funnel from real lead_stage_changed transitions, with time-in-stage velocity measured at each step.

You get

a lead qualification funnel with stage velocity

How it works

Track leads through qualification

build_funnel_report

A five step funnel over 90 days from lead created to MQL, deal created, completed demo and closed won, split by the top 6 sources, with median time per stage. Flags sources under 20% from MQL to SQL or under 15% from SQL to won.

Produces:Report

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