What it does
Runs the same conversion funnel independently for each acquisition source (Users.utm_source), surfacing per-channel conversion rate instead of one blended funnel that hides source-level differences.
You get
a funnel drop-off report by acquisition source
How it works
Run one funnel per source
build_funnel_reportA configurable funnel from signup to activation, conversion and a return visit 30 days later, inside a 60 day window, drawn as one small funnel per source for the top 8 sources, with a summary table of volume, end to end conversion and revenue.
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