See the LTV curve every DTC brand builds their model on

LTV modeling is guesswork without a real cumulative revenue curve to anchor it. This plots cumulative revenue per cohort member against cohort age - the standard view DTC finance teams build payback-period math on.

AnalyticsData AnalystEcommerceQuick setup1 step1 output

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What it does

Plots cumulative revenue per member of each acquisition cohort against cohort age, producing the standard LTV curve used for payback-period and LTV:CAC calculations.

You get

a cohort LTV curve

How it works

Plot revenue per cohort by age

build_insights_report

Cumulative revenue per cohort member for each of the last 12 monthly cohorts, grouped by the month of a customer's first order and split by acquisition source. Marks cohorts that are still incomplete and flags any whose curve flattens by month 3 to 6.

Produces:Report

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