Catch it the moment a new cohort's onboarding gets worse

If last month's signups suddenly stop touching a feature that used to be sticky for every cohort before them, that's an onboarding regression - and it usually goes unnoticed until churn shows up weeks later. This heatmap catches it immediately.

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Report

Report produced by this recipe.

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What it does

Maps feature usage against signup cohort in a heatmap, identifying historically sticky features and flagging when a newer cohort's usage of them regresses versus prior cohorts.

You get

a feature usage heatmap by cohort

How it works

Heatmap features against cohorts

build_insights_report

Adoption rate per feature for each monthly signup cohort from the last 6 months, measured over 90 days of usage. Flags features where older cohorts adopt more than newer ones, and cohorts that adopt little across the board.

Produces:Report

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