Know if your MRR growth is coming from new deals or existing accounts

Total MRR growth mixes new business with expansion into one number. This isolates expansion revenue specifically, derived from real subscription change events, so you can see whether growth is durable expansion or one-time new-logo sugar.

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Report

Report produced by this recipe.

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What it does

Derives expansion revenue directly from subscription_updated change events and tracks it as its own trend line, separate from new-business MRR, surfacing the real quality of MRR growth.

You get

an expansion revenue trend report

How it works

Split upgrades from seat growth

build_insights_report

Monthly expansion revenue over 12 months, separated into plan upgrades and seat or quantity increases, each taken from the amount change on a subscription update. Shown as a share of new monthly revenue, split by plan and compared year over year.

Produces:Report

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