Know which email actually drove the purchase, not just the open

Attributing a purchase to "email" as a channel is too coarse. This funnels from send through open, click, to purchase per campaign, with revenue-per-email as the tiebreaker metric.

AnalyticsData AnalystEcommerceQuick setup1 step1 output

Report

Report produced by this recipe.

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What it does

Builds an email-to-purchase funnel per campaign using send/open/click/purchase events, with revenue-per-email calculated so campaigns can be ranked on actual return, not just click rate.

You get

an email-to-purchase funnel with revenue-per-email

How it works

Follow email opens to orders

build_funnel_report

A four step funnel from email opened to clicked, product page viewed and order placed inside 7 days, split by the top 10 campaigns. Adds median time to convert and revenue per email opened, and flags the best and worst campaign on each step.

Produces:Report

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In the words of50+ live tenants.

“We were losing visitors before they signed up. Intempt's personalized experiences changed that - we started meeting people where they were instead of guessing. Once they're in, Intempt's automated email takes over and keeps the relationship moving. Acquisition and retention finally feel like one connected motion instead of two separate problems.”

Jim Stromberg

CEO, StockInvest

“Intempt helped us turn real browsing and purchase signals into personalized experiences that drive repeat buying. We finally have one system that sees the whole customer journey.”

Eric Gardner

COO, FieldsUSA

“With Intempt, we built a signal-led pipeline driven by real behaviors. Follow-ups are triggered by intent signals instead of timelines, so we only focus on users who are truly engaging.”

Tadas Kertenis

Co-founder, Hoperfy

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