Find out if your discounts are actually earning their margin cost

A discount that raises AOV isn't automatically a win if it's just moving purchases you'd have gotten anyway. This shows whether discount usage actually grows basket size or just shifts existing demand to the discount window.

AnalyticsData AnalystEcommerceQuick setup1 step1 output

Report

Report produced by this recipe.

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What it does

Compares AOV and margin for discounted vs. non-discounted orders, surfacing whether promotions genuinely grow the basket or just redistribute demand to discounted periods.

You get

a discount impact report on AOV and margin

How it works

Test whether discounts grow baskets

build_insights_report

Average order value for discounted orders against orders with no code, weekly over 12 weeks for the top 10 codes, alongside the total discount cost and the net revenue effect. Flags any code where discounted baskets are smaller or the net effect is negative.

Produces:Report

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