What it does
Tracks first-visit-to-purchase retention at W1/W4/W12 benchmarks, split by acquisition channel, showing which traffic sources convert slow-but-sure vs. fast-but-shallow.
You get
a first-visit-to-purchase retention report by channel
How it works
Track first visit to first order
build_retention_reportWeekly cohorts anchored on a visitor's first session, measuring who places an order in weeks 1, 2, 4, 8 and 12, split by the top 6 traffic sources. Flags any source still under 8% at week 12.
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