Know whether AOV is rising because of price or because of basket size

AOV going up looks good until you realize it's just because you raised prices, not because people are buying more. This decomposes the trend into units-per-order vs. price-per-unit, and splits new vs. returning customers, so the real driver shows up.

AnalyticsData AnalystEcommerceQuick setup1 step1 output

Report

Report produced by this recipe.

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What it does

Tracks average order value over time, decomposed into units-per-order and price-per-unit components, with a separate comparison for new vs. returning customers.

You get

an AOV trend report with unit/price decomposition

How it works

Break down AOV week by week

build_insights_report

Average order value, units per order and average price per unit over the last 12 weeks, compared with the prior 12 and split by new versus returning customers. Flags any week where order value moved more than 5% and names whether units or price caused it.

Produces:Report

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