Route hot leads to sales and nurture the rest, without a human sorting them first

Someone manually deciding which leads are sales-ready doesn't scale and introduces delay on exactly the leads that need speed. This scores and routes automatically.

Marketingrevops-automatorB2BAdvanced5 steps5 outputs

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Attribute Segment Workflow Journey Dashboard

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What it does

Scores leads, segments them, routes hot leads to sales, and nurtures the rest with an ongoing sequence.

You get

automatic lead scoring

segmentation

and routing to sales or nurture

How it works

Score every lead

create_ai_attribute

A qualification score weighing company fit, intent and engagement.

Produces:Attribute

Split into hot, warm and cold

Create Segment

Three tiers off that score.

Produces:Segment

Route hot leads round robin

Create Workflow

Hot leads are handed round robin to a rep on the team, with a task created that carries the context.

Produces:Workflow

Nurture warm and cold leads

Create Journey

A journey for each of the other two tiers, at a cadence that suits how far off they are.

Produces:Journey

Track handoff to opportunity

Build Dashboard

Lead volume, score distribution, how many reach a rep, and how many turn into opportunities.

Produces:Dashboard

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