What it does
Detects behavioral signals like a visited competitor comparison page, a mentioned competitor in a support conversation, or a clicked competitor-keyword email, and fires personalized competitive content plus an AE/CSM task with intel and differentiators.
You get
an instant competitive response with intel and differentiators attached
How it works
Spot competitor interest
create_ai_attributeA signal on the user or account when they visit a versus page, click a competitor named link, mention a rival in support or chat, or download a comparison. It records which competitor, how strong the signal is, how recent it is, and whether it reads as evaluation, dissatisfaction, curiosity or leaving. It stays live for 30 days after the last signal.
Group by what they intend
Create SegmentExisting customers and late stage prospects with a medium or strong signal in the last 14 days, split by intent so each gets a different response. Brand new prospects are left out, because for them competitive intel belongs in the AE's sales process.
Write a reply per intent
Generate ContentEvaluation gets an honest comparison aimed at their use case. Dissatisfaction gets a direct note from their CSM asking what is not working, with no product pitch. Curiosity gets the reason most teams pick you plus a case study. Leaving gets an executive sponsor offering a business review. Strong signals come from the named CSM or AE, weak ones from marketing.
Show what they are missing
create_recommendationAn in app surface listing the capabilities their peers use for high value work that this account has never tried. It runs for 30 days and answers why stay with something concrete.
Respond within four hours
Create JourneyThe matched email goes out within four hours of the signal and the in app surface switches on the same day. On day 2 a strong signal raises a CSM or AE task carrying the competitor name, the intent, talking points and the account's usage. On day 7, high ARR accounts still showing intent get an executive sponsor offer. They leave on a clear retention signal, on churn, or after 30 quiet days.
See which rivals you lose to
Build DashboardSignal volume per competitor, how often you save an account from each one, the split of intents, and the ARR sitting under competitive pressure.
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