What it does
Runs a multi-source enrichment cascade - try the primary provider, fall through to secondary, then tertiary, then an AI-research fallback for unstructured discovery - maximizing coverage while minimizing per-record cost.
You get
maximum enrichment coverage at minimum per-record cost
How it works
Fill the gaps at lowest cost
Create WorkflowRuns on account creation, and again on a schedule for accounts untouched for 90 days. The aim is to fill firmographics, technographics, decision makers and funding as completely as possible while only reaching for premium providers when the cheaper ones come up short.
Try the cheap provider first
configure_enrich_stepThe primary provider, usually the cheapest with broad coverage, is asked for company name, size, industry, tech stack, revenue band and key decision makers. Whatever it fills is marked, so the later steps know what is still missing.
Stop if nothing is missing
configure_workflow_branch_stepIf the required fields came back filled, it goes straight to scoring. If the email format, the decision makers or the tech stack are still blank, it falls through to the next provider. This branch is where the money is saved.
Fall through to a specialist
configure_enrich_stepOnly on the branch with gaps. A second provider, usually a specialist in whatever is missing, fills those fields and only those, without re-buying anything already known.
Research the long tail
configure_ai_research_stepWhen the second provider also comes up short, it reads the company website, summarises what they do, works out the likely buyers from the about and leadership pages, and looks up recent funding and hiring news, returning the industry, a fit description, and three to five names with titles. This is for the accounts no data provider covers.
Record what it cost to find
configure_update_attribute_stepEverything is written back to the account, along with which tier supplied it, primary, secondary or AI research, so RevOps can audit the cost per record, plus a confidence level based on where the data came from.
Publish and watch the mix
publish_workflowValidated and published, with a daily summary of which tier filled what. A healthy profile looks like 80% at the primary tier, 15% at the secondary and 5% needing research.
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