Walk into any meeting fully prepped.
Agenda, talking points, discovery questions, and action items, built from what you already know. In Blu, the Account Executive agent writes the same brief off your own CRM data, records the call, and logs what happened - one place instead of a recorder, a scheduler, and a pipeline tool.
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How to build a GTM brain (and why memory is not the hard part)
Five layers, in order: capture, retrieval, source truth, permissions, feedback. Most teams build the first one and stop. That is a storage unit, not a brain.
How to use Claude for GTM: the setup I actually run
The five prompts I run as standing jobs: a morning brief, same-day follow-ups from call notes, a ninety-second account brief, a weekly account watch and a Friday pipeline read. Plus the one permission setting that makes an agent safe to leave running.