What it does
When a free-tier user crosses a PQL behavioral threshold - feature use, depth, repeated sessions - creates an enriched SDR task carrying the qualification context.
You get
a fully-contextualized SDR task the moment a user becomes PQL
How it works
Score free users on behaviour
create_ai_attributeA 0 to 100 score weighting the high value activation events most heavily, then depth, meaning sessions in the last 14 days, features touched and time in the product, then how many other people from the same domain are active. 70 and above counts as qualified, refreshed daily and whenever a feature is used.
Find free users crossing 70
Create SegmentFree tier users who crossed 70 in the last 7 days with no SDR task open and no outreach in the last 30 days. Paying users and anyone who has opted out are left out.
Give the SDR the context
Create WorkflowOn crossing 70 it enriches the account if needed, gathers the top features used, how often they are in, the company size and the ICP tier, creates a high priority SDR task with that attached, assigns it by territory, then messages the SDR in Slack. Accounts below your ICP threshold go to self serve nurture instead.
Hold the 24 hour first touch
Build DashboardHow many users cross the threshold each week and the trend, the median time to first contact against a 24 hour target, conversion to meetings and to deals by ICP tier, and a rep leaderboard, with any week where more than 20% go untouched for 48 hours flagged.
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