Reach a newly-funded account before every other vendor does

Triggered by a webhook from a signal provider, or by a scheduled scrape of funding news for your target domains. The aim is to be among the first to reach out while the budget is fresh.

The webhook takes the company domain, the round, the amount raised, the investors and the announcement date, and rejects anything malformed.

The domain is matched against your accounts. A match carries on with that record. No match creates a new account with the funding context attached, so the rep knows where it came from.

Funding usually brings new executives, more headcount and new plans, so the decision makers, team size and recent hires are pulled again. Whatever you had on file is now out of date.

An email naming the round and what the investors suggest about their direction, a hypothesis about the problem companies at that stage hit, and a soft ask for a meeting. Saved on the AE task, never sent automatically.

Assigned by territory, account ownership, or round robin if nobody owns it, at high priority because funding signals fade within a fortnight. The task carries the funding details, the refreshed account, the drafted email and suggested times, on a 24 hour outreach target.

A line in the sales signals channel naming the account, the amount, the round, the AE it went to and the 24 hour target, with links to the task and the account record.

Validated and published, tracking how fast AEs respond, how many funding events become meetings, and how many become closed deals, set against cold outreach with no signal behind it.