Don't let an enterprise lead sit in the free-tier funnel

From the email domain at signup: enterprise, mid market, SMB or consumer. It checks the target account list, headcount where enrichment has it, with 1000 and up enterprise and 100 to 1000 mid market, whether the company is publicly listed, and whether the industry matches your ICP. Gmail and the like are treated as consumer.

Enterprise tier accounts created in the last 30 days that still have nobody assigned, used both to audit the workflow and to look back at how enterprise leads convert.

On signup it works out the tier, and for enterprise or mid market it enriches firmographics, decision makers and tech stack, checks whether the account is already in the CRM or on the target list, creates a high priority AE task assigned by territory and named account rules, keeps any existing owner, posts to the enterprise alerts channel with the context, and takes the user out of self serve nurture, because this is a sales led motion.

Enterprise signups per week, AE response time against a two hour target in business hours, how many turn into meetings and into deals, which usually takes over 60 days, the pipeline sourced this way, and the tier mix across all signups.