What it does
Multi-splits enrichment by ICP tier - premium accounts get the full cascade across multiple providers plus AI research, mid-market gets standard single-provider enrichment, low-fit accounts get basic firmographic only.
You get
tiered enrichment that cuts credit spend 60-80% versus blanket enrichment
How it works
Stop enriching everything alike
Create WorkflowRuns on account creation and spends credits in proportion to the value of the account, instead of the blanket enrichment that burns budget on accounts that never convert.
Buy the cheapest look first
configure_enrich_stepOne or two credits for company size, industry, country and domain reputation, from the cheapest provider. Just enough to decide which tier the account belongs in.
Sort into three tiers
configure_workflow_multi_split_stepEnterprise is over 500 staff, on the target account list, or an enterprise domain. Mid market is 50 to 500 in a target industry. Everything else is marked low fit and gets nothing more.
Go deep on enterprise
configure_enrich_stepPremium providers, full technographics, every decision maker and title, funding history and recent news. It costs 15 to 25 credits a record, which is why it is kept for accounts that justify it.
Research the strategic angle
configure_ai_research_stepEnterprise accounts only: their current priorities, how they position against rivals, and the buying signals unique to them. The 30 minutes of research an SDR would do, in two.
Keep mid market standard
configure_enrich_stepOne mid tier provider, the main contact or founder, and the tech stack at company level rather than per person. Five to eight credits a record.
Publish and track the saving
publish_workflowValidated and published, with a monthly report of credits spent per tier, which usually shows the whole account base covered for 30 to 40% of what blanket enrichment costs.
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