What it does
A weekly scheduled AI agent monitors competitor websites, review sites, social, and news for material moves - pricing changes, feature launches, big customer wins, leadership changes - and summarizes them into a structured briefing posted to Slack.
You get
a weekly structured competitive intel briefing in Slack
How it works
Replace the Monday check
Create WorkflowRuns every Monday morning and produces a briefing product and sales can read in three minutes, instead of somebody manually checking what competitors did.
Run it Monday at 7am
configure_workflow_wait_until_stepScheduled weekly in local time, skipped if the workspace is paused or no competitors are configured, and it only fetches what has appeared since the last run.
Go through each competitor
configure_loop_stepLoops the three to seven competitor domains you configure, running the scrape and the analysis for each, with a pause between them to stay polite to the sources.
Read their public pages
configure_web_scrape_stepPricing, product and feature pages, the last seven days of blog posts, the changelog, the careers page for hiring signals, review site summaries and recent press releases. It honours robots.txt and caches anything unchanged.
Compare against last week
configure_ai_research_stepThis week's content is set against last week's snapshot and only material changes are kept: price moves, new features, leadership changes, big customer wins, shifts in review sentiment, and hiring that points at a new product area. Per competitor it says what changed, what did not, and what to watch.
Write the briefing
configure_write_with_ai_stepOne document: the three most significant moves of the week, the highlights per competitor, what to watch next week, and what you might do about it. Factual and scannable.
Post it to the channel
configure_slack_stepThe briefing goes to your competitive intel channel, laid out in sections with links back to the sources and a thread for discussion. Product and marketing leads are tagged on the big moves.
Publish and spot check it
publish_workflowValidated and published, with weekly delivery watched so it cannot fail silently, engagement in the channel, and an occasional human check that the changes it called material really were.
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