What it does
Scrapes relevant subreddits, forums, and review sites for trigger phrases, classifies intent and sentiment with AI, creates an AE task for active-intent posts, and logs brand mentions for marketing tracking.
You get
AE tasks from active-intent community posts
plus a brand-mention log
How it works
Watch where buyers talk
Create WorkflowMonitors the subreddits, forums, review sites and social mentions you configure for phrases relevant to your category, so you catch someone in market at the moment they say so in public.
Check every 30 minutes
configure_workflow_wait_until_stepPolls during business hours, tracking the last check per source so only new posts are processed.
Pull the new posts
configure_web_scrape_stepScrapes the configured sources, using RSS where it exists, and returns the posts and comments added since the last run with the author, time, text and source.
Keep only what matters
configure_workflow_branch_stepPosts are matched against your trigger phrases: shopping language such as looking for, recommend, alternative to a competitor or best tool for, plus any mention of your own name. Everything else, which is most of it, stops here.
Judge intent and fit
configure_ai_research_stepEach matched post is classified by what it is: active shopping, a brand mention, a complaint or general chat, plus sentiment, urgency, and whether replying there would be welcome or would break that community's norms.
Route by what it is
configure_workflow_multi_split_stepActive shopping where a reply would fit goes to an SDR or AE task. Brand mentions are logged for marketing, with a Slack alert if negative. A complaint naming you raises an urgent CX task. General chat is archived as trend data.
Ask a human to reply
configure_create_task_stepThe task carries the link, the full text, the classification and how to approach it: answer the question honestly first and mention the product only where it is genuinely relevant. Humans reply, never automation, because automated replies get banned fast.
Post the brand mentions
configure_slack_stepEvery mention goes to the community channel with its sentiment and a link, giving marketing and product a live read. Negative ones tag the CX lead.
Publish with no auto replies
publish_workflowValidated and published, tracking posts per source per week, how accurate the classification is on a human graded sample, and how many community conversations turn into meetings. The one hard rule is that nothing ever replies automatically.
Ready to run this recipe?
Tell Blu what you need. It builds the segment, content, journey, and dashboard in minutes.
Sign up free

