What it does
When a new account record is created from a signup, form, or import, immediately enriches it with firmographic and technographic data, computes ICP fit, and routes it based on tier.
You get
a fully-enriched account record with an ICP fit score
ready at creation
How it works
Score the fit once enriched
create_ai_attributeA 0 to 100 score from industry against your target list, headcount band, revenue band, the tools they already run, and geography. Banded ideal at 80 and up, viable 50 to 79, marginal 20 to 49, poor below 20. It recalculates when the enrichment data changes.
Find the accounts still blank
Create SegmentAccounts created in the last 90 days with at least one known user and no industry, headcount or country. This is what the daily backfill works through.
Enrich on creation, then daily
Create WorkflowRuns on account creation and again daily over the blank ones. It calls your enrichment provider with the domain, writes back the firmographics and tech stack, scores the fit, routes ideal accounts with no AE by territory, and posts to the data quality channel when the match was weak. Accounts enriched in the last 90 days are skipped.
Check coverage and fit mix
Build DashboardThe share of active accounts fully enriched against a 95% target, how fit scores are spread, the provider's success rate, the median time from creation to enriched, which should be under five minutes, and the fit mix among new accounts.
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